Strategic Management December 2021 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2021 Examination

  1. You have been appointed as a Strategy Consultant to an International German luxury
    brand Philipp Plein wanting to enter the Indian market within the year. The luxury
    clothing brand offers high-end clothing for men, women and children. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Please assume that Covid-19 pandemic is over). (10 Marks)
  1. An International MBA University by the name of INSEAD located in France wishes to
    enter India to set up a campus. Conduct a PESTLE analysis for INSEAD in India &
    suggest whether INSEAD should enter India or otherwise. (Please assume that Covid-19
    pandemic is over). (10 Marks)
  1. You are the CEO of a US based automotive major Ford motors in India. Your company
    is facing tough rivals like Hyundai & Kia Motors. You have been operating in India since
    several years. During 2021, there has been a steady decline in your revenues &
    profitability. Your market share has also fallen from 4.69% to 3.31% during 2021. Your
    competitors are eating into your market share slowly & steadily during Covid-19
    pandemic times. (Please assume that Covid-19 pandemic is over).
    a. What turnaround strategies can you suggest to arrest the decline of revenues &
    profitability of your company? (5 Marks)
    b. In your opinion, would it be considered appropriate to pursue a Joint Venture Strategy or
    should “Ford Motors” go it alone in India? If Yes, state your response with appropriate
    justifications & reasons & with which vendor? If No, state your response with appropriate
    justifications & reasons? (5 Marks)

Decision Science December 2021 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Decision Science
Internal Assignment Applicable for December 2021 Examination

  1. Calculate the probabilities for the following statements as per the given scenario
    and draw the probability tree diagram also (Note: This diagram can be prepared
    in MS-Paint or manually).
    A study undertaken by the Rajan Supervisor of Elections in 2002 revealed that 44% of
    registered voters are ‘Dharwadi Yuth’, 37% are Rajmoti, and 19% are others. If two
    registered voters are selected at random, what is the probability that both of them have
    the same party affiliation?
    (10 Marks)
  1. Calculate the correlation between pairs (recommended below) of the following
    variables and write interpretation for each correlation coefficient. (Note: For the
    following pairs, correlation can be calculated using EXCEL.) (10 Marks)
    Recommended Pairs:Correlation between ‘number of female migrants for work/ employment’ v/s ‘Number
    of male migrants for work/ employment Correlation between ‘number of female migrants _ Education’ v/s ‘Number of male
    migrants _Education’Correlation between ‘number of female migrants _ Business’ v/s ‘Number of male
    migrants _ Business’Correlation between ‘number of female migrants _ Marriage’ v/s ‘Number of male
    migrants _marriage’
    Table: State to state migration with reasons of migration as per census 2011.

3.a. From the following uniformly distributed data scene calculate the probability w.r.t
statement.
The weekly output of a steel mill is a uniformly distributed random variable that lies
between 110 and 175 metric tons.

  1. Compute the probability that the steel mill will produce more than 150 metric tons next
    week.
  2. Determine the probability that the steel mill will produce between 120 and 160 metric
    tons
    (5 Marks)

3.b. Draw the histogram separately (for Person, male and female) and write the
interpretation.
The following table shows the age group-wise total number of Migrants as per census 2011.

Operations Management December 2021 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management
Internal Assignment Applicable for December 2021 Examination

  1. Explain in detail the various types of plant layout concepts that are available in operations
    management. Give examples on where each of these types can be employed respectively.
    Briefly explain which layout would be applicable for a Retail store format. (10 Marks)
  1. List down briefly the various inventory management techniques prevalent in the industry.
    Discuss how some of these techniques would be applicable to a General Store in effective
    management of their inventories; i.e. grocery supplies, etc. (assume several inventories of
    your choice). (10 Marks)
  1. A prominent caterer is planning to open up a mid-sized multi cuisine restaurant. Considering
    his expertise and knowledge in the food and beverages services, he is confident of getting into
    a full-fledged restaurant operation. You are required to suggest the team on the following
    points:
    a. Suggest a site location for the restaurant, assuming it to be Metro city (you can assume a city
    of your choice). Give your reasons for the same (5 Marks)
    b. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given
    a time frame of a year? (5 Marks)

Essentials of HRM December 2021 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Essentials of HRM
Internal Assignment Applicable for December 2021 Examination

  1. Assume you have to develop an HR plan for a new generation private sector bank having
    branches in major towns in India: What specific external factors would be important for you
    to consider. Why? (10 Marks)

2. Training programmes are helpful to avoid personnel obsolescence. (10 Marks)

  1. Rohit Khurana accepted a new promotion as a manager with mixed feelings. He was proud
    of having his work recognized, but has some doubts about how he would like the new work.
    His former job as officer at Delhi Development Authority (DDA) involved regular contact
    with the general public, recoveries and processing their complaints, meetings with the press
    and image building. It was a high-profile job involving lot of exposure to media and
    publicity. With his job role he could build a good picture of DDA in the minds of the general
    public through advertisements, press conferences and television coverage highlighting the
    achievements of DDA in developing and constructing residential and commercial properties
    in and around Delhi. His new job in the administrative wing as manager was essentially a
    desk job, working with files relating to the applicants registered for various housing projects
    coming up in North Delhi area.
    Rohit missed the routine of his old office and the people he had worked with. He had a
    private office now fully carpeted and air-conditioned, but he felt he really did not have the
    necessary background for the job. When he submitted his first report on the housing project
    to the Director, it was nice enough and the Director suggested some changes that in fact
    meant that Rohit had really got off the track. The Director said not to worry, “We all have
    to learn a new job”. The more Rohit thought about it, the more he wanted to go back to the
    old job. But he hesitated for fear that he would be branded ‘a misfit’ by management and
    thus disqualified for any future promotions.
    a. If you were Rohit’s boss, what could you do to rectify this situation? (5 Marks)
    b. Could this situation have been avoided altogether? (5 Marks)

Business Law December 2021 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for December 2021 Examination

  1. Explain Lien under Contract Act, 1872 and Sale of Goods Act, 1930 along with respective
    examples. (10 Marks)
  2. Please give two (2) judgments/orders where the National Green Tribunal has enforced
    rights or passed directions relating to protection of environment. (10 Marks)
  3. Jane Doe is a software developer who is employed at a small boutique software
    application company. As part of her role, she is usually deployed at client sites for period
    ranging from 2 months to 1 year. Currently, her assignment involves working with a large
    conglomerate having interests in FMCG, Technology, Automobiles etc., who is the client
    of the company she is employed with. Therefore, she performs her job at the client site
    (i.e. the conglomerate company).
    She has been working there for the past 6 months and her performance has been good but
    in the last 2 months she has found that few of the employees of the conglomerate company
    have during discussions have been hostile and offensive. She has been made to sit in
    office late despite of completing her job and she filling her time sheet. In fact on
    numerous occasions she has been yelled at. Further, the discussions during the meetings
    have veered and are covered with innuendos, which she felt unwelcome to be part of. In
    fact few of the employees had insisted on taking her out for a private dinner which she
    declined and thereafter her performance has been rated ‘below average’. Hence, she
    reported this to her employer who has brushed aside her concerns stating that the issue
    does not concern employees of the software application company in which she is
    employed and that this may be an excuse for her ‘below performance’ rating.
    In light of the above circumstance, she has approached you for an advise on the following:
    a. Does the facts and the actions described above constitute harassment? If yes under which
    law? (5 Marks)
    b. To whom can this harassment be reported and how should such reporting of harassment
    be dealt with? (5 Marks)

Business Communication December 2021 Examination

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication
Internal Assignment Applicable for December 2021 Examination

  1. The pandemic has forced us to switch our homes to office spaces. Besides the advantage
    of comfortably working from home, this setup has posed a serious inconvenience of
    blurring the boundaries between working hours and personal time. Mails, phones and
    meetings at odd hours have devoured the personal boundaries. Like so many other people, Amaan is also a victim to this situation. As a single parent and a son to an ailing mother,
    he often is at the edge of breaking point due to this setup. Being the team leader, his major
    task is to communicate with the team members and coordinate between his team and the
    higher management. Most of his time is spent conducting meetings, explaining tasks to
    his team members, coordinating with the management and sometimes even
    communicating with the overseas clients which usually occurs at odd hours usually after
    midnight. This has been a continued practice for more than a year and a half. Amaan has
    decided to write a letter to the senior management to persuade them to make strict
    guidelines for employees, regarding the office communication, which should occur
    between 9am and 7 pm unless there is an emergency/ international caller to attend to.
    As Amaan, write a persuasive letter to the management
    (10 Marks)
  2. Write a brief introduction about the communication etiquette to be observed in business
    writing and rewrite the given sentences following the communication etiquette
    a. You are not allowed to attend the conference as you did not register before the due date.
    b. All the employees can bring their wives for the Golden Jubilee Celebration of the
    organization.
    c. Two people attending the conference from our company will be the Asian Manager and
    the old accountant.
    d. An efficient salesman can easily convince his clients.
    e. Despite his walking disability, John is the most eligible candidate for the post.
    f. Do not expect a refund for returning the damaged goods.
    g. There are several errors in the mails drafted by you
    h. We need to recruit more manpower in order to complete the project within the given
    deadline.
    (10 Marks)
  3. Mountains and Dunes a travel company created an attractive and illustrative brochure for
    its prospective customers. However, an insensitive content writer created the following
    content which was sure to crash the business.
    Come and explore the undiscovered India with us. We provide an excellent service to all
    those travelling with us. Our special customers staying in seven-star accommodations
    are treated as kings. If you are one such privileged customer, our staff will be available
    to you 24x 7. Men would fall in love with the adventurous treks and camps we provide.
    Mountains and Dunes cares about women and children too. It brings to you the freedom
    of cooking your meals anytime of the day in the state of art kitchens attached with every
    accommodation that we provide. So come enjoy and feel at home with Mountains and
    Dunes. Remember we choose the best locations for you. You will surely enjoy our
    services. Though our rates are a relatively high but it is justified with the class of tourists
    we cater to. Bag packers are not out clients. Remember- we are a class apart and so are
    our clients.
    a. What are the supposedly inappropriate elements in the paragraph written by the content
    developer? (5 Marks)
    b. How would you rewrite the paragraph if you were given the task of editing the paragraph?
    [Hint: arrangement of lines, use of proper language
    (5 Marks)
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World Class Operations December 2021

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: World Class Operations
Internal Assignment Applicable for December 2021 Examination

  1. The concept of TPM is fundamental in achieving world class standards in operations. In
    this reference how TPM measures are implemented in a manufacturing company?
    (10 Marks)
  1. What do you understand by quality standards? Give reference to Six Sigma Quality
    standards in your answer. (10 Marks)

3.a. The objective of the current day firms is to deliver world class products. Explain the
statement with special reference to achieving environmental standards in operations.
(5 Marks)
3.b. Pick up a firm of your choice from the Indian fast moving consumer durable industry
and briefly explain how the firm has successfully implemented the principles of World
Class Manufacturing. (5 Marks)

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New Product Development and Managing Innovation December 2021

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: New Product Development and Managing Innovation
Internal Assignment Applicable for December 2021 Examination

  1. You are appointed as the Product Manager for ITC Limited in the FMCG Division.
    Considering the increased consumption of Dairy products and many new entrants in this
    category into the market, you are tasked to work on introducing at least 2-3 “Dairy
    Products” under the “Aashirwad Brand” name in the coming year. Explain in detail the steps for developing the new products and introducing the same in the existing market.
    (10 Marks)
  2. The Coronavirus Pandemic has sensitized a vast majority of consumers towards
    hygiene and building immunity. It had an impact on the way consumers shopped with
    online shopping gaining prominence. Digital technology was put to best use by
    companies coming up with innovative methods to reach out to consumers. Please
    identify any such innovative product or process that was introduced during the
    pandemic. Explain how this innovation helped the company gain competitive
    advantage. Also explain the different types of innovations and on basis of technology
    and market how you would map this innovation. (10 Marks)
  3. The Adolph Coor’s Company of Colorado was holding largest market share in 1980’s.
    They were immune to any new entry in the market as their position was safeguarded by
    the strong customer pull and loyalty, and strongly believed their customer segment is
    attached to their quality and taste. However, a new brand in the lighter Beer category
    made inroad with Miller Lite brand and other brands started challenging the Coors
    supremacy in California market with their lighter Beer brands. Eventually The Coors
    had to give in to threat of competitors presence and abandon their one product tradition
    by introducing a Low- calorie light Beer.
    a. What kind of strategy was the company pursuing? (5 Marks)
    b. What all was required by company to get into new product development in this case?
    (5 Marks) **********

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Lean Six Sigma December 2021

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Lean Six Sigma
Internal Assignment Applicable for December 2021 Examination

  1. Six Sigma level is the benchmark for performance standard’. Explain the relevance of
    Lean concept in reducing elimination wastes to achieve process efficiency. Leverage your
    answer by giving suitable examples from the industry (10 Marks)
  2. What is the significance of Control Charts in achieving Sigma levels? Discuss how
    process control charts are used for monitoring and improving the quality levels in the
    organization. Explain with reference to a manufacturing organisation. (10 Marks)
  3. Assuming yourself as a strategic employee of an Educational Institute who has learned the
    relevant concepts of Operations Management & Quality Management, consider the
    following scenario. The management wants to consider implementing the best practices in
    the industry to match up to the premier educational institutes in the country. You are
    required to consider and suggest the following for the implementation:

a. Suggest the composition of the team for implementing the management instructions.
(Mention the nomenclature of hierarchy as in the Six Sigma process and assume your role
in the implementation process) (5 Marks)

b. Suggest the initiatives that can be employed for improving the practices in the organization
for achieving process excellence. (5 Marks)


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Sales Management December 2021

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2021 Examination

  1. Design a Sales Process when your organization is intending to enter Kenyan Market
    (10 Marks)
  2. How would you set up a sales organization (team) for a FMCG company setting up their
    operations and having headquartered in Mumbai? (10 Marks)

  3. Read the case ‘Levis India offers – Jeans on EMI’ and respond to these questions. While
    answering questions you are free to make reasonable assumptions. Please state them
    clearly

    In June 2009, apparel manufacturer, Levis’ Strauss India Pvt Ltd offered to sell its wellknown Levi’s jeans and other Levi’s products on equated monthly installments (EMI)
    payable through credit cards. Analysts viewed this as a bid by the company to increase
    sales against the backdrop of the economic downturn. The company planned to arrest its
    decline in sales through this innovative offer. Analysts felt that the offer was the first such
    in the branded apparel industry. On the launch of the scheme, Shumone Chatterjee. MD,
    Levi’s said – “it is for the first time that a brand is offering this kind of deal in India. EMI
    has proven good for several industries such as housing and white goods; therefore, I feel
    it will make a significant difference to the branded apparel industry as well”.
    The offer, launched as a pilot program, in Bangalore, was valid only for consumers who
    purchased products worth Rs 1500 and above. The consumers had to settle the bill in
    three instalments. The EMI’s were zero percent interest. Levi’s had entered a tie-up with
    ICICI Bank to offer this scheme. In return, the bank received service charges from Levi’s
    for each transaction.
    Levi’s is the Indian subsidiary of US based Levi Strauss and Co. It sells denims jeans
    under the brand Levi’s, a popular and aspirations brand of jeans in India. As of September
    2009, Levi’s operated through 230 stores and 500 points of sales in nearly 200 cities.
    By launching the offer, the company planned to make the jeans affordable to consumers
    who aspired to own the brand. Chatterjee added, “Many aspire to own a Levi’s but the
    price can be a barrier. The EMI scheme makes it easier for the people to build the
    wardrobe with a premium brand like ours. The company felt that it could make customers
    spend more by easily making payments through installments. “the idea is to not only

    achieve high conversion rate (walk-in’s conversion into spending) but also enable our
    consumers to spend more and purchase higher-end denim through an easy mode of
    payment. If the EMI scheme works well in Bangalore, then we can unveil this nationally
    in a couple of months”.
    The company received a good response from customers. “ever since we introduced the
    ‘buy now, pay later’ scheme with interest of hidden charges in June, our sales have surged
    by 10-15 percent” said Mr. M Aaron, franchise manager, Levi’s. From June 2009 to
    August 2009, almost half the buyers who had an ICICI card used the EMI facility. “The
    average value of their purchase was 50% higher than those who didn’t use the EMI
    facility” added Chatterjee.
    Encouraged by the response received by the scheme, the company announced its plan to
    roll out the offer in eight cities other than Bangalore by mid-September 2009. These cities
    were Pune, Delhi, Ahmedabad, Chennai, Hyderabad, Kolkata, Mumbai and Chandigarh.
    The success of the program, prompted Levi’s to enter into tie-ups with other private banks
    such as HDFC Bank and Axis Bank. He criteria for usage of Axis Bank credit cards was
    that the bill amount had to be Rs 5000 and above.
    Some analysts felt that it was logical for the Levi’s to offer the scheme through credit
    cards since there was tremendous potential to be tapped in the Indian market, but they
    noted that the number of credit card holders in India was less than that of developed
    countries. According to a report by BankRate.com, only 28% of affluent Indians have
    credit cards, a fraction of the average around the world. As of 2006, credit cards
    accounted for just 1% of all purchased in India – one of the lowest percentages in the
    world

    The offer launched by Levi’s received a mixed response from Industry observers,
    customers and analysts. Customers appreciated the scheme offered by Levi’s. According
    to Roger, a customer, “it helps the consumers and the companies too. Recession has
    affected both the companies and the consumers, so it’s a win-win situation for both of
    them,”. However, the company maintained that the promotional technique was not a
    strategy to counter the effects of the economic downturn. The company said that it was
    aimed to tap the tremendous market potential offered by the organized retail market in
    India. As of August 2009, the Indian organized retail market was just 4-5 percent, out of
    which 20% accounted for apparel and lifestyle, thus offering scope for growth, according
    to Levi’s.
    According to Sanjay Lalbhai, CMD of Arvind Mills Ltd, “we have never offered such
    schemes and I don’t think it has been tried anywhere in the world, unless you have a very
    loyal customer base and are sure of their credit worthiness. It will be interesting to observe
    how they are doing it”. On the other hand, some experts felt that though this scheme
    might attract the masses to Levi’s initially, in the long run, it might lose some premium
    customers since the branded products would be affordable to most other sections of
    society.
    a. Critically analyze Levi’s offer to sell its Levi’s brand of jeans and other products on EMI
    (5 Marks)
    b. What was the overall objective of this plan? Do you think the company will succeed?
    (5 Marks)

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