Research methodology June 2022

NMIMS Internal Assignment Applicable for June 2022 Examination

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General Assignment for the Research methodology 2022.

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Q1. The training manager at ABC corporation has asked you to identify the kind of training programs that should be offered to the young recruits who have joined as management trainees and are to be imparted five additional general management programs along with their specify job training modules. The trainees are a mixed bunch of engineering and management graduates.

  • (a) How would you formulate your management research questions?
  • (b) How would you carry out a problem audit? Explain in detail the steps you would take for this.
  • (c) What could be the mix of variables that could impact the investor decisions? Is it possible to represent the same through a theoretical framework?
  • (d) State your study objectives and research hypotheses.   (10 Marks)

Q2. -An Academic ———- Opportunities. The objective of the study was as follows:

1.   To assess the growth and development opportunities available in IT companies.

2.   To  form  comprehensive  information  shoot  on  the  compensation  packages  for employees of various IT opportunities.

3.   To assess the tradeoff that employees might make with respect to growth and development opportunities in case of an attractive compensation package.

4.   To profile the typical employee in the IT sector.

5.   The implication of the analysis for the IT study.

Q3a. Describe the four types scales with examples?      (5 Marks)

Q3b. The table below presented the ranks which were assigned by three judges to the works of ten articles:

S.no.12345678910
Judge A57413298106
Judge B48327110695
Judge C86210413957

Compute the spearman’s rank order correlation coefficients for each pair of ranking anddecide:

a)  Which two judges are most alike in their opinion about these artists

b)  Which two judges are different in their opinion about these artists?(5 Marks)

Develop a questionnaire for the above study based on the objectives?           (10 Marks)

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Business Ethics & Governance Risk June 2022 Examination- N M I M S

NMIMS Internal Assignment Business Ethics & Governance Risk Applicable for June 2022 Examination

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General Assignment for Business Ethics & Governance Risk 2022.

Q1. As a product manager you are responsible for a new hand sanitizer launched recently by your company,  Health  and Hygiene  Ltd.  Most of  your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium  and  low,  so  that  the  reputation  and  stated  values  of  your  company  are protected.    (10 Marks)

Q2. Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate, or offensive. Using any one ethical decision making model (three models covered in class during session 1, chapter 2, or any other model), analyse and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, or section of society involved or targeted, e.g., women, children, etc.  (10  Marks)

Q3. Intelligent Services, your employer, prides itself on hiring minorities. One candidate fully fits the job requirements for an open position in your division. However, your boss is concerned that some of your customers will not understand the candidate’s limited command of the English language. You are the manager to whom this candidate will report, if selected.

a. What decision will you take and how will you explain/justify it to your boss?  (5 Marks)

b. Which two programs and/or processes will you introduce in your division to be able to successfully deploy many more such candidates in future?    (5 Marks)

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Business Economics June 2022

Internal Assignment Applicable for June 2022 Examination

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Unique Assignment for Business Economics June 2022.

General Assignment for Business Economics June.

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  1. Assume that a consumer consumes two commodities X and Y and makes five combinations
    for the two commodities:

    TABLE BELOW

    Combination Units of X Units of Y
    A 25 3
    B 20 5
    C 16 10
    D 13 18
    E 11 28

    Calculate Marginal rate of Substitution and explain the answer. (10 Marks)

2. Elaborate the term Total Revenue and Marginal revenue also calculate TR and MR in the
given table (10 Marks)

Price Output (In Units ) Total Revenue Marginal
Revenue

20 1
18 2
16 3
14 4
12 5

3.a. From the given Demand Schedule for air tickets, calculate elasticity of demand.
(5 Marks)
Price of Air Ticket (Per Ticket) Quantity Demanded (Tickets per month)
1,00,000 5,000
1,20,000 3,500


3.b. Elaborate the term Elasticity of Supply and explain any three factors that determines
elasticity of supply (5 Marks)

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Strategic Management Assignment April 2022 -NMIMS

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Q1. It is rumored that a Chinese car brand, FAW Haima, plans to enter India. The company will also be launching the FAW Haima 8S, a mid-size SUV in India. You are in charge of the Mahindra and Mahindra SUV division. Please suggest five innovative ideas to source information about your competitor, FAW Haima, so that your company is better prepared to take on this new challenge. (Please assume that the COVID-19 pandemic is over). (10 Marks)

Q2. L1 technologies, a US based Defence contractor wishes to enter India. Conduct a PESTLE analysis for L1 technologies in India & suggest whether L1 technologies should enter India or otherwise. (Please assume that Covid-19 pandemic is over).    (10 Marks)

Q3. You are the Head-Manufacturing of Tata Steel. You are planning to set up a brand-new Manufacturing plant at a village in rural Karnataka.

a. Perform a Stakeholder analysis & suggest which all stakeholders will be taken into confidence & also what would be your communications approach plan to bring them into your point of view? (Please assume that Covid-19 pandemic is over).   (5 Marks)

b. Highlight some of the creative & innovative initiatives that you would undertake to convince the stakeholders that you mean to do good for all the stakeholders.  (Please assume that Covid-19 pandemic is over).    (5 Marks)

Research Methodology

Research Methodology April 2022 Examination

 

Q1. The central bank of a country is exploring options to boost the economic activities post COVID. They are thinking to change the various interest rates to motivate investments and economic transactions. However, they are not sure whether this would yield the desired results. The research team in the bank have come up with a set of hypotheses and they are  confident  of conducting a  research  and  finding the outcome.  Answer the following questions:

What is hypothesis testing in research? Write the steps which is followed for the same. Include details of null and alternate hypothesis in your answer.  (10 Marks)

Q2. While going through a research paper in a leading journal you have came across the following model, comprising multiple variables:

Research Methodology April 2022
research methodology April 2022

Answer the following questions:

What is meant by “variables” in research? Identify and describe the following: dependent variable, independent variable, mediating variable, and moderating variable. (10 Marks)

Q3. A major FMCG company, headquartered in Mumbai, is planning to diversify its product portfolio. As part of the attempt, they have decided to launch a new product which is more of an ayurvedic variant of one of their famous oral hygiene brands. The research and development team have already come up with the composition and orders have been placed for the manufacturing of the units. However, the managers are still unsure whether they should launch the product in western India first or nationwide at the same time. You, as a research consultant, have been hired to look into the case. You have decided to use the hypothetico-deductive method to arrive at the conclusions.

a. Identify and explain the broad problem area.     (5 Marks)

b. How would you like to proceed further? (5 Marks)

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Organisational Behaviour April 2022 Examination

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Organisational Behaviour

Internal Assignment Applicable for April 2022 Examination

1. During lockdown when human face to face interactions were reduced and social distancing was a priority lot have people have watched videos on Youtube and learnt/tried a lot of D.I.Y. things and processes like make-up tutorials, food recipes, home care etc, the core foundation of watching others and doing was given as a part of which theory, by whom and in which year. Also state the 3 core concepts of this theory.

(10 Marks)

2. Your team members need some change in behaviour, you discussed this with your friend John. John recommends Law of Effects he felt it works on humans very strongly. John couldn’t remember the theory. Could you predict which theory is John referring to, who proposed this theory. Which four methods can be used in this theory for controlling behaviour of employees? (10 Marks)

3. Spread across 100 countries and its headquartered in India, Mahindra employs over 2,40,000 people. Tech Mahindra is one of only three Indian companies to be included in the Bloomberg 2020 Gender-Equality Index. They are constantly creating a transparent policy, valuing individual differences.

For Tech Mahindra, diversity of every kind is of importance. Be it diversity of one’s nationality or someone’s age, be it about gender, also about thoughts, or their abilities. In fact their constant endeavor is building a workplace that is ‘intentionally’ varied and diversified in every way possible.”

a. What are the lessons to be learnt from Tech Mahindra Gender-Equality Index?

(5 Marks)

b. What practices would you recommend other Indian corporate houses to enable change of diversity and sustain it. (5 Marks)

**********

Marketing Management April 2022

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Management

Internal Assignment Applicable for April 2022 Examination

1. The concept of reserving an Ola Scooter by paying ₹499 means that customer will be first in line to purchase it when the company announces its deliveries. The company also gives an option to cancel and get a refund anytime. Based on the statement, plan an appropriate

Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer. (10 Marks)

2. After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile India, ByteDance may be attempting something similar with TikTok. ByteDance has applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’

(10 Marks)

3. Read the case & answer the questions based on the case:

Britannia Marie Gold is facing severe competition in the markets where they were leaders. Due to entry of new players, the company has witnessed a decline in sales. The Marketing head has called for meeting along with the Brand Management team to discuss the way out to face the increasing competition.

a. What Line extension strategies would you suggest to counter the competition? Justify your answer. (5 Marks)

b. Suggest an appropriate promotion mix for Britannia Marie Gold. (5 Marks)

Management Theory and Practice April 2022

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Management Theory and Practice

Internal Assignment Applicable for April 2022 Examination

1. Amar Bajaj Ltd, a company dealing with PVC pipes has traditionally been a centralized company from generations run by the founders. Now as the 3rd Generation steps in to take over the reins, they feel its high time, they go decentralized as the firm has grown  leaps and bounds and become a mid-sized company today from the small scale it started with. They have hired you as a consultant for the same. Can you guide them about the same by making them aware of the pros and cons of both and helping them take a decision? (10 Marks)

2. Pri Rock, a company dealing in gems and precious stones polishing earlier only had a base in Surat. It has now expanded its wings to Mumbai too and want to also get into other avenues of Jewelry. They have hired you as a consultant to help them design their organizational structure as earlier they used to follow the traditional line structure. They would want to use the 6-box model in order to determine what structure will suit them the best. Can you guide them on the same? (10 Marks)

3. Simon Quartz, is an age-old company dealing in mechanical wrist watches and wall clocks. They feel that over the years their employees have lost their motivation and their performance standards is dipping.

a. They have hired you as a consultant. Can you guide them about how can they use Mc Cleland’s Theory of Needs to motivate their employees? (5 Marks)

b. Also, can you use ERG Theory, to help guide them to motivate their employees?

(5 Marks)

Information Systems for Managers April 2022

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Information Systems for Managers

Internal Assignment Applicable for April 2022 Examination

1. You have been appointed as IT Head of a soon to be opened bank in India by the name of “People’s bank” which will have branches all over India. People’s bank is a private sector bank. Highlight atleast 5 security threats that a bank may face in today’s times and  suggest 5 innovative IT security mechanisms to ensure that such threats do not harm your bank & that your systems remain as secure as ever. (10 Marks)

2. It is often stated that “E-governance helps in building trust between governments and citizens”. Do you agree with this statement? If yes, provide one detailed example of any EGovernance project undertaken by any municipality in any part of India. Provide features of the project & benefits. If No, then justify with appropriate reasons (minimum 10 reasons) as to why eGovernance does not facilitate trust. (10 Marks)

3. The city of Srinagar is the largest city and the summer capital of the Union territory of Jammu and Kashmir in India. You have been invited as an external IT consultant by Government of India with a mandate to convert Srinagar into a “Smart City”

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Srinagar? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark?

(5 Marks)

b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Srinagar so that it can be called as a “Smart city”? (5 Marks)

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Business Economics April 2022

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Economics

Internal Assignment Applicable for April 2022 Examination

1. Mr. Shyam have been appointed as a Business economics faculty in a reputed B School. Students are inquisitive to know how this subject would help them in decision making to any organization. Help Mr. Shayam to highlight and elaborate on student’s query.

2. Complete the hypothetical table below and explain in brief the law of variable proportions. (10 Marks)

QuantityTotal ProductAverage ProductMarginal product
110
230
348
456
556
652
table

3.a. Large-scale production is considered economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer (5 Marks)

3.b. Highlight the difference between shift and the movement in the demand curve.

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